{"id":826,"date":"2016-04-27T01:00:46","date_gmt":"2016-04-27T06:00:46","guid":{"rendered":"http:\/\/StealtheShow.com\/podcast\/?p=826"},"modified":"2020-02-24T07:08:34","modified_gmt":"2020-02-24T12:08:34","slug":"scott-stratten","status":"publish","type":"post","link":"https:\/\/StealtheShow.com\/podcast\/scott-stratten\/","title":{"rendered":"068 Scott Stratten &#8211; Confidence, Delivery, and Marketing for Speakers"},"content":{"rendered":"<h1>Listen Now<\/h1>\n<div class=\"powerpress_player\" id=\"powerpress_player_365\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-826-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/michaelport\/STS-068-scott-stratten-confidence-delivery-marketing-for-speakers.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/michaelport\/STS-068-scott-stratten-confidence-delivery-marketing-for-speakers.mp3\">http:\/\/traffic.libsyn.com\/michaelport\/STS-068-scott-stratten-confidence-delivery-marketing-for-speakers.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/traffic.libsyn.com\/michaelport\/STS-068-scott-stratten-confidence-delivery-marketing-for-speakers.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/StealtheShow.com\/podcast\/?powerpress_pinw=826-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/traffic.libsyn.com\/michaelport\/STS-068-scott-stratten-confidence-delivery-marketing-for-speakers.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"STS-068-scott-stratten-confidence-delivery-marketing-for-speakers.mp3\">Download<\/a><\/p>\n<p>Scott Stratten and I discussed what NOT to do while marketing on social media; and the best ways to capture your audience&#8217;s attention.<\/p>\n<p>Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his &#8220;UnAgency&#8221; for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, and Red Cross\u00a0when they need help guiding their way through the viral\/social media and relationship marketing landscape.<\/p>\n<p>Scott now has over 175,000 Twitter followers and was named one of the top 5 social media influencers in the world on Forbes. He has written four best-selling business books, the newest being &#8220;<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/amzn.com\/1118943007\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00BP570ZM&amp;linkCode=as2&amp;tag=httpwwwmichac-20&amp;linkId=WO2SM7XCFCM3THH4\" target=\"_blank\" rel=\"noopener noreferrer\">UnSelling: The New Customer Experience<\/a>,<\/span>&#8221; which was just named &#8220;Sales Book of the Year&#8221; by 1-800-CEOREAD.<\/p>\n<p>In this episode we discussed:<\/p>\n<ul>\n<li><strong>What captures your audience&#8217;s attention. (09:54) <\/strong><\/li>\n<li><strong>Biggest mistakes people make while marketing on social media. (11:21)<\/strong><\/li>\n<li><strong>The correct way to use social media groups to your advantage. (17:19)<\/strong><\/li>\n<li><strong>How to choose the right members for your social media group. (21:21)<\/strong><\/li>\n<li><strong>Why you should always be yourself on and off the stage. (37:13)<\/strong><\/li>\n<li><strong>Effective speech delivery. (42:45)<\/strong><\/li>\n<li><strong>The benefit of getting feedback from others. (45:06)<\/strong><\/li>\n<\/ul>\n<p>Find out more about <a href=\"http:\/\/www.unmarketing.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\">Scott Stratten<\/span><\/a> and his upcoming projects.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen Now Scott Stratten and I discussed what NOT to do while marketing on social media; and the best ways to capture your audience&#8217;s attention. Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. Formerly a music industry marketer, national sales training manager [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,6],"tags":[18,17,12,24,21,23,9,8,7],"class_list":["post-826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-season-1","category-steal-the-show","tag-business-success","tag-career","tag-communication","tag-conference","tag-content-marketing","tag-meeting","tag-public-speaking","tag-speaking","tag-speech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>068 Scott Stratten - Confidence, Delivery, and Marketing for Speakers &#8211; Steal the Show with Michael Port<\/title>\n<meta name=\"description\" content=\"Scott Stratten and I discussed what NOT to do while marketing on social media; 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