{"id":1846,"date":"2020-02-25T08:30:42","date_gmt":"2020-02-25T13:30:42","guid":{"rendered":"http:\/\/StealtheShow.com\/podcast\/?p=1846"},"modified":"2020-03-06T10:01:04","modified_gmt":"2020-03-06T15:01:04","slug":"135-stephan-spencer-seo-expert-on-what-it-takes-to-make-a-top-ranking-speaker-site","status":"publish","type":"post","link":"https:\/\/StealtheShow.com\/podcast\/135-stephan-spencer-seo-expert-on-what-it-takes-to-make-a-top-ranking-speaker-site\/","title":{"rendered":"135 Stephan Spencer SEO Expert on What it Takes to Make a Top-Ranking Speaker Site"},"content":{"rendered":"\n<iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/13154903\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/2e2d51\/\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" width=\"100%\" height=\"90\"><\/iframe>\n\n\n\n<p><br>On today\u2019s episode of<em> Steal the Show<\/em>, we\u2019re talking about using search engine optimization (SEO) to drive conference organizers and meeting planners to your speaker website. <\/p>\n\n\n\n<p><a href=\"http:\/\/stephanspencer.com\">Stephan Spencer<\/a> is an SEO expert and bestselling author of three books: <em>The Art of SEO<\/em>, <em>Social eCommerce<\/em>, and <em>Google Power Search<\/em>. He has optimized the websites of some of the biggest brands in the  world, including Chanel,&nbsp; Sony, Volvo, and Zappos. He founded the  marketing agency Netconcepts, which was acquired in 2010 and now remains  a part of a multi-billion dollar ad agency conglomerate. You can listen  to Stephan on his two podcasts: <em>Get Yourself Optimized<\/em> and <a href=\"https:\/\/www.marketingspeak.com\/\"><em>Marketing Speak<\/em><\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Special Bonus for <\/b><b><i>Steal the Show<\/i><\/b><b> Listeners:<\/b><\/h3>\n\n\n\n<p> Stephan put together <a href=\"http:\/\/marketingspeak.com\/STS\">a cornucopia of SEO gifts for you<\/a>, including an SEO hiring blueprint, SEO myths, and chapter 7 of his gargantuan book, <em>The Art of SEO.<\/em><\/p>\n\n\n\n<h3><b>How You Can <\/b><b><i>Steal the Show<\/i><\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li> Distinguish between organic and paid search engine optimization  and what each one means for growing your speaker site\u2019s visibility.<\/li><li>Discover the value of quality inbound links.<\/li><li>Scrub the dirty little secret about meta keywords.<\/li><li>Unpack what Google will reward you for right now.<\/li><li>Identify the three rules for determining effective keywords in SEO.<\/li><li>Learn what \u201cpogo sticking\u201d and \u201cdwell time\u201d are, and why they matter for your website\u2019s Google ranking.<\/li><li>Discover what you need to know about how your target audience searches online.<\/li><li>Find out how to use SEO to pre-empt the competition.<\/li><li>Implement the philosophy \u201cgo where the fish are\u201d when you\u2019re looking to get people to click through to your site.<\/li><li>Consider the effects of the \u201cno follow\u201d option on your inbound links.<\/li><li>Find out who&nbsp; the \u201cLinkerati\u201d is (and why you should target it).<\/li><li>Understand why SEO matters when it comes to a referral\u2019s first impressions.<\/li><li>Discover the best place to post your TEDx talk on your website.<\/li><li>Find out the number one metric for the number two search engine. <\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3>Alumni Highlights<\/h3>\n\n\n\n<p>Discover how professional speaker Scott Wintrip receives his coveted high-profile keynote gigs. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>On today\u2019s episode of Steal the Show, we\u2019re talking about using search engine optimization (SEO) to drive conference organizers and meeting planners to your speaker website. Stephan Spencer is an SEO expert and bestselling author of three books: The Art of SEO, Social eCommerce, and Google Power Search. He has optimized the websites of some [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72,6],"tags":[],"class_list":["post-1846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-season-3","category-steal-the-show"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>135 Stephan Spencer SEO Expert on What it Takes to Make a Top-Ranking Speaker Site &#8211; Steal the Show with Michael Port<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/StealtheShow.com\/podcast\/135-stephan-spencer-seo-expert-on-what-it-takes-to-make-a-top-ranking-speaker-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"135 Stephan Spencer SEO Expert on What it Takes to Make a Top-Ranking Speaker Site &#8211; Steal the Show with Michael Port\" \/>\n<meta property=\"og:description\" content=\"On today\u2019s episode of Steal the Show, we\u2019re talking about using search engine optimization (SEO) to drive conference organizers and meeting planners to your speaker website. 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