{"id":1795,"date":"2020-01-07T10:24:28","date_gmt":"2020-01-07T15:24:28","guid":{"rendered":"http:\/\/StealtheShow.com\/podcast\/?p=1795"},"modified":"2020-03-05T11:42:38","modified_gmt":"2020-03-05T16:42:38","slug":"129-david-meerman-scott-turn-audience-members-raving-fans","status":"publish","type":"post","link":"https:\/\/StealtheShow.com\/podcast\/129-david-meerman-scott-turn-audience-members-raving-fans\/","title":{"rendered":"129 David Meerman Scott on How to Turn Audience Members into Raving Fans"},"content":{"rendered":"<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/12633344\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/2e2d51\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">On today\u2019s episode of <\/span><i><span style=\"font-weight: 400;\">Steal the Show<\/span><\/i><span style=\"font-weight: 400;\">, we\u2019re talking about the neuroscience of fandom and how speakers can use it to connect with audiences and build a following.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">David Meerman Scott is the author of <\/span><i><span style=\"font-weight: 400;\">The New Rules of Marketing and PR<\/span><\/i><span style=\"font-weight: 400;\">, with more than 400,000 copies sold in English and available in 29 languages. His newest book, <\/span><i><span style=\"font-weight: 400;\">Fanocracy<\/span><\/i><span style=\"font-weight: 400;\">, co-written with his daughter Reiko, <\/span><span style=\"font-weight: 400;\">is about turning fans into customers and customers into fans.<\/span><\/p>\n<h3 style=\"text-align: left;\"><b>How You Can <\/b><b><i>Steal the Show<\/i><\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Receive the advice David gave himself in college that turned out to be crucial to his career.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Figure out the right number of speaking engagements per year.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find out the thing that terrifies him most about speaking. (Hint: it has nothing to do with being on stage.)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Determine if you&#8217;re delivering the best possible speech for the event.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Learn why people become fans and how to keep them coming back for more.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unpack the neuroscience behind fandom and how speakers can use it to connect with audiences and build a following.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Discover the real power of the speaker-audience member selfie.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\">Uncover what David wishes he could tell his younger self back when he was first practicing his speaking craft.<\/li>\n<\/ul>\n<p>Watch David&#8217;s NSA talk <a href=\"https:\/\/www.davidmeermanscott.com\/blog\/how-professionals-use-newsjacking-to-generate-media-attention-and-book-speaking-gigs\">here<\/a>. You can purchase a copy of David and Raiko&#8217;s new book, <em>Fanocracy<\/em>, <a href=\"https:\/\/www.davidmeermanscott.com\/books\/fanocracy\">here<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">If you enjoyed this show, you may also want to hear:<\/span><\/p>\n<p><a href=\"https:\/\/stealtheshow.com\/podcast\/126-scott-stratten-harnessing-personality-fun-profit\/\"><span style=\"font-weight: 400;\">Episode 126<\/span><\/a><span style=\"font-weight: 400;\"> Scott Stratten on <\/span><span style=\"font-weight: 400;\">Harnessing Your Personality for Fun and Profit<\/span><\/p>\n<p><a href=\"https:\/\/stealtheshow.com\/podcast\/125-simon-t-bailey-quitting-full-time-job-pro-speaker\/\"><span style=\"font-weight: 400;\">Episode 125<\/span><\/a><span style=\"font-weight: 400;\">: Simon T. Bailey on <\/span><span style=\"font-weight: 400;\">Quitting Your Full-Time Job to be a Pro Speaker<\/span><\/p>\n<p><a href=\"https:\/\/stealtheshow.com\/podcast\/124-giovanni-marsico-building-tribe\"><span style=\"font-weight: 400;\">Episode 124<\/span><\/a><span style=\"font-weight: 400;\">: Giovanni Marsico on Building Your Tribe<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On today\u2019s episode of Steal the Show, we\u2019re talking about the neuroscience of fandom and how speakers can use it to connect with audiences and build a following. David Meerman Scott is the author of The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72,6],"tags":[],"class_list":["post-1795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-season-3","category-steal-the-show"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>129 David Meerman Scott on How to Turn Audience Members into Raving Fans &#8211; Steal the Show with Michael Port<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/StealtheShow.com\/podcast\/129-david-meerman-scott-turn-audience-members-raving-fans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"129 David Meerman Scott on How to Turn Audience Members into Raving Fans &#8211; Steal the Show with Michael Port\" \/>\n<meta property=\"og:description\" content=\"On today\u2019s episode of Steal the Show, we\u2019re talking about the neuroscience of fandom and how speakers can use it to connect with audiences and build a following. 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