{"id":1634,"date":"2018-09-17T02:00:36","date_gmt":"2018-09-17T06:00:36","guid":{"rendered":"http:\/\/StealtheShow.com\/podcast\/?p=1634"},"modified":"2020-03-02T09:10:47","modified_gmt":"2020-03-02T14:10:47","slug":"119-talk-triggers","status":"publish","type":"post","link":"https:\/\/StealtheShow.com\/podcast\/119-talk-triggers\/","title":{"rendered":"119 Jay Baer and Daniel Lemin on How to Get  People to Talk About You"},"content":{"rendered":"<h1>Listen Now<\/h1>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/7052091\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/3f7998\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 style=\"text-align: center;\"><strong><a href=\"https:\/\/ctt.ac\/Yb6ee\">\u201cThose who have the courage to do something distinctly, purposefully, and strategically different will reap the rewards.\u201d &#8211; Jay Baer<\/a><\/strong><\/h3>\n<p style=\"text-align: center;\"><strong><i>(click to tweet)<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">On today\u2019s episode of <\/span><i><span style=\"font-weight: 400;\">Steal the Show<\/span><\/i><span style=\"font-weight: 400;\">, we are discussing talk triggers: the things that brands and businesses do that get us telling stories about them to our friends. However, to create one inside our own company is much easier said than done. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why we\u2019re digging into the specific elements required for a talk trigger to be activated. With so much noise in the marketing and advertising spaces, the opportunity to set yourself apart from the competition lies in the customer experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Listen to this episode to understand the anatomy of a talk trigger, so you can implement them into your brand experience!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can order Talk Triggers <\/span><a href=\"https:\/\/www.talktriggers.com\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">And learn more about <\/span><a href=\"http:\/\/www.daniellemin.com\/\"><span style=\"font-weight: 400;\">Daniel Lemin<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.jaybaer.com\/blog\/\"><span style=\"font-weight: 400;\">Jay Baer<\/span><\/a><\/p>\n<h3 style=\"text-align: center;\"><strong><a href=\"https:\/\/ctt.ac\/m0faL\">\u201cTalk triggers are all about giving your customers a consistent story to tell.\u201d &#8211; Daniel Lemin<\/a><\/strong><\/h3>\n<p style=\"text-align: center;\"><strong><i>(click to tweet)<\/i><\/strong><\/p>\n<h3 style=\"text-align: center;\">Steal The Points<\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Most of those who are good at word-of-mouth are good at it by accident.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Talk triggers must align with the brand\u2019s positioning and be operationally feasible. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is most difficult for companies to operationalize human interaction. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Look at UberConference\u2019s hold music as an example of a talk trigger.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%.<\/span><\/li>\n<\/ul>\n<p class=\"p1\" style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Listen Now \u201cThose who have the courage to do something distinctly, purposefully, and strategically different will reap the rewards.\u201d &#8211; Jay Baer (click to tweet) On today\u2019s episode of Steal the Show, we are discussing talk triggers: the things that brands and businesses do that get us telling stories about them to our friends. However, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[71,6],"tags":[10,9],"class_list":["post-1634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-season-2","category-steal-the-show","tag-michael-port","tag-public-speaking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>119 Jay Baer and Daniel Lemin on How to Get People to Talk About You &#8211; Steal the Show with Michael Port<\/title>\n<meta name=\"description\" content=\"On today\u2019s episode of Steal the Show, we are discussing talk triggers: the things that brands and businesses do that get us telling stories about them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/StealtheShow.com\/podcast\/119-talk-triggers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"113 Mike Ganino on The Power of Improv in Corporate Culture and A \u201cYes, and\u2026\u201d Mindset\" \/>\n<meta property=\"og:description\" content=\"On today\u2019s episode of Steal the Show, we are joined by Mike Ganino to discuss what happens when we take the principles of improvisation into our real life. 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