{"id":1583,"date":"2018-07-29T02:00:05","date_gmt":"2018-07-29T06:00:05","guid":{"rendered":"http:\/\/StealtheShow.com\/podcast\/?p=1583"},"modified":"2020-03-02T09:09:55","modified_gmt":"2020-03-02T14:09:55","slug":"114-mitch-joel-on-how-to-create-content-that-is-authentically-you","status":"publish","type":"post","link":"https:\/\/StealtheShow.com\/podcast\/114-mitch-joel-on-how-to-create-content-that-is-authentically-you\/","title":{"rendered":"114 Mitch Joel on How to Create Content That Is Authentically You"},"content":{"rendered":"<h1>Listen Now<\/h1>\n<p style=\"text-align: left;\"><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6863050\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/3f7998\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/ctt.ac\/cwOXm\">\u201cIf you look at the past decade, I\u2019d be challenged to see another industry as disrupted by technology as speaking.\u201d &#8211; Mitch Joel<\/a><\/p>\n<p class=\"p2\" style=\"text-align: center;\"><span class=\"s2\"><i>(click to tweet)<\/i><\/span><\/p>\n<p class=\"p4\"><span class=\"s2\">Today, most brands and businesses are also trying to be a media company. Selling a product or service is no longer enough. Whether it\u2019s an engaging social media presence or valuable email marketing campaign\u2014this new expectation of content creation provides an unprecedented marketing opportunity for companies all over the world. <\/span><\/p>\n<p class=\"p4\"><span class=\"s2\">However, if we\u2019re not careful, we can fall into the abyss of marketing noise; following templates and sticking to the norms will mask your authentic voice and have you hidden in the crowd. <\/span><\/p>\n<p class=\"p4\"><span class=\"s2\">That\u2019s why on today\u2019s episode of <i>Steal the Show<\/i>, we are joined by Mitch Joel live at Heroic Public Speaking HQ to discuss content creation. Mitch has been called one of North America\u2019s leading visionaries and the \u201crockstar of digital marketing\u201d by Strategy Magazine. When brands like Google, Starbucks, Shopify, and GE want to leverage technology to better connect with their customers, they call Mitch. <\/span><\/p>\n<p class=\"p4\"><span class=\"s2\">His first book, <i>Six Pixels of Separation<\/i>, named after his successful blog and podcast is a business and marketing bestseller. His second book, <i>CTRL ALT Delete <\/i>was named one of the best business books of 2013 by Amazon.<\/span><\/p>\n<p class=\"p4\"><span class=\"s2\">Listen to this episode to learn the intellectual significance that Mitch brings to the table, and how you can apply Mitch\u2019s wisdom to your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span class=\"s1\"><a href=\"https:\/\/ctt.ac\/cfx55\">\u201cYou have to find the thing that makes you want to create content.\u201d \u00a0&#8211; Mitch Joel<\/a><\/span><\/p>\n<p class=\"p2\" style=\"text-align: center;\"><span class=\"s2\"><i>(click to tweet)<\/i><\/span><\/p>\n<h3 class=\"p6\" style=\"text-align: center;\"><span class=\"s2\">Steal The Points<\/span><\/h3>\n<ul class=\"ul1\">\n<li class=\"li4\"><span class=\"s2\">Create content that is you, rather than what you think the audience wants.<br \/>\n<\/span><\/li>\n<li class=\"li4\"><span class=\"s2\">Find a talent agency with speakers who speak on similar topics.<br \/>\n<\/span><\/li>\n<li class=\"li4\"><span class=\"s2\">There will always be opportunity to write and speak about what\u2019s next.<br \/>\n<\/span><\/li>\n<li class=\"li4\"><span class=\"s2\">Be mindful of when criticizing other work takes the place of working on your own.<br \/>\n<\/span><\/li>\n<li class=\"li4\"><span class=\"s2\">Watch the best speakers and read the best authors if you want to speak or write.<br \/>\n<\/span><\/li>\n<\/ul>\n<p class=\"p1\" style=\"text-align: center;\"><a href=\"http:\/\/heroicpublicspeaking.com\/live\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1509 size-full\" src=\"http:\/\/StealtheShow.com\/podcast\/wp-content\/uploads\/2018\/05\/STS-banner-v3.jpg\" alt=\"\" width=\"1280\" height=\"673\" srcset=\"https:\/\/stealtheshow.com\/podcast\/wp-content\/uploads\/2018\/05\/STS-banner-v3.jpg 1280w, https:\/\/stealtheshow.com\/podcast\/wp-content\/uploads\/2018\/05\/STS-banner-v3-300x158.jpg 300w, https:\/\/stealtheshow.com\/podcast\/wp-content\/uploads\/2018\/05\/STS-banner-v3-768x404.jpg 768w, https:\/\/stealtheshow.com\/podcast\/wp-content\/uploads\/2018\/05\/STS-banner-v3-1024x538.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen Now \u201cIf you look at the past decade, I\u2019d be challenged to see another industry as disrupted by technology as speaking.\u201d &#8211; Mitch Joel (click to tweet) Today, most brands and businesses are also trying to be a media company. Selling a product or service is no longer enough. Whether it\u2019s an engaging social [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[71,6],"tags":[10,9],"class_list":["post-1583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-season-2","category-steal-the-show","tag-michael-port","tag-public-speaking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>114 Mitch Joel on How to Create Content That Is Authentically You &#8211; Steal the Show with Michael Port<\/title>\n<meta name=\"description\" content=\"On today\u2019s episode of Steal the Show, we are joined by Mitch Joel live at Heroic Public Speaking HQ to discuss content creation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/StealtheShow.com\/podcast\/114-mitch-joel-on-how-to-create-content-that-is-authentically-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"113 Mike Ganino on The Power of Improv in Corporate Culture and A \u201cYes, and\u2026\u201d Mindset\" \/>\n<meta property=\"og:description\" content=\"On today\u2019s episode of Steal the Show, we are joined by Mike Ganino to discuss what happens when we take the principles of improvisation into our real life. Mike is a culture and storytelling expert who helps executives, teams, and thought leaders to better communicate, connect, and engage. 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