{"id":1561,"date":"2018-07-16T02:00:38","date_gmt":"2018-07-16T06:00:38","guid":{"rendered":"http:\/\/StealtheShow.com\/podcast\/?p=1561"},"modified":"2020-03-02T09:07:34","modified_gmt":"2020-03-02T14:07:34","slug":"112-john-ruhlin-on-the-performance-of-how-to-give-the-perfect-gift","status":"publish","type":"post","link":"https:\/\/StealtheShow.com\/podcast\/112-john-ruhlin-on-the-performance-of-how-to-give-the-perfect-gift\/","title":{"rendered":"112 John Ruhlin on the Performance of How to Give the Perfect Gift"},"content":{"rendered":"<h1><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1562 size-full\" src=\"http:\/\/StealtheShow.com\/podcast\/wp-content\/uploads\/2018\/07\/Ep111-John-Ruhlin.jpg\" alt=\"\" width=\"1240\" height=\"1240\" srcset=\"https:\/\/stealtheshow.com\/podcast\/wp-content\/uploads\/2018\/07\/Ep111-John-Ruhlin.jpg 1240w, https:\/\/stealtheshow.com\/podcast\/wp-content\/uploads\/2018\/07\/Ep111-John-Ruhlin-150x150.jpg 150w, https:\/\/stealtheshow.com\/podcast\/wp-content\/uploads\/2018\/07\/Ep111-John-Ruhlin-300x300.jpg 300w, https:\/\/stealtheshow.com\/podcast\/wp-content\/uploads\/2018\/07\/Ep111-John-Ruhlin-768x768.jpg 768w, https:\/\/stealtheshow.com\/podcast\/wp-content\/uploads\/2018\/07\/Ep111-John-Ruhlin-1024x1024.jpg 1024w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/h1>\n<h1>Listen Now<\/h1>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6812976\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/3f7998\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span class=\"s1\"><a href=\"https:\/\/ctt.ec\/tC69a\"><b>\u201c<\/b>The gift is supposed to represent the value you place on the relationship.\u201d &#8211; John Ruhlin<\/a><\/span><\/p>\n<p class=\"p2\" style=\"text-align: center;\"><span class=\"s2\"><i>(click to tweet)<\/i><\/span><\/p>\n<p class=\"p4\"><span class=\"s2\">Why is gift giving such a challenge? We know the people around us; we know their likes, their interests \u2026 but when we want to celebrate them, all great gift ideas go out the window. Amazon becomes our search engine. Wine and chocolates are a go-to. <\/span><\/p>\n<p class=\"p4\"><span class=\"s2\">On today\u2019s episode of <i>Steal the Show<\/i>, we are joined by John Ruhlin to unpack the performance of gift-giving. <b>Yes, gift-giving is a performance<\/b>&#8211;one that has true craft and technique. John is the founder of the Ruhlin Group, a company that develops relationship-building strategies and VIP-gifting programs to increase referrals and strengthen retention with their most important employees, clients, and prospects. <\/span><\/p>\n<p class=\"p4\"><span class=\"s2\">John\u2019s clients include the Chicago Cubs, San Antonio Spurs, DR Horton, Morgan Stanley, St. Louis Blues, and hundreds of other industry leaders and high-end service firms. <\/span><\/p>\n<p class=\"p4\"><span class=\"s2\">His second bestselling book <i>Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention <\/i>can be found <a href=\"https:\/\/www.amazon.com\/Giftology-Increase-Referrals-Strengthen-Retention-ebook\/dp\/B01FT16BPM\"><span class=\"s3\">here<\/span><\/a><\/span><\/p>\n<p class=\"p4\"><span class=\"s2\">Listen to today\u2019s episode to hear John\u2019s insights about gift-giving, and how we can best approach the often difficult task of finding that great gift for the people in our lives. <\/span><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span class=\"s1\"><a href=\"https:\/\/ctt.ec\/dDwi0\">\u201cIn business, we call it marketing. And we don\u2019t realize we\u2019re spending money to damage relationships because we\u2019re making it all about us.\u201d &#8211; John Ruhlin<\/a><\/span><\/p>\n<p class=\"p2\" style=\"text-align: center;\"><span class=\"s2\"><i>(click to tweet)<\/i><\/span><\/p>\n<p class=\"p5\" style=\"text-align: center;\"><strong><span class=\"s2\">Steal The Points<\/span><\/strong><\/p>\n<ul class=\"ul1\">\n<li class=\"li4\"><span class=\"s2\">Marketing is typically not gift-giving because we make it about us.<br \/>\n<\/span><\/li>\n<li class=\"li4\"><span class=\"s2\">Don\u2019t give gifts with a transactional mindset.<br \/>\n<\/span><\/li>\n<li class=\"li4\"><span class=\"s2\">Try to give gifts that people can use every day rather than those that are consumed and disappear.<br \/>\n<\/span><\/li>\n<li class=\"li4\"><span class=\"s2\">Treat gift-giving as an opportunity to inspire the recipient, rather than just hand off a possession.<br \/>\n<\/span><\/li>\n<li class=\"li4\"><span class=\"s2\">Understand what the recipient wants, and then align the gift with that.<br \/>\n<\/span><\/li>\n<\/ul>\n<h1 style=\"text-align: center;\"><a href=\"http:\/\/heroicpublicspeaking.com\/live\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1509 size-full\" src=\"http:\/\/StealtheShow.com\/podcast\/wp-content\/uploads\/2018\/05\/STS-banner-v3.jpg\" alt=\"\" width=\"1280\" height=\"673\" srcset=\"https:\/\/stealtheshow.com\/podcast\/wp-content\/uploads\/2018\/05\/STS-banner-v3.jpg 1280w, https:\/\/stealtheshow.com\/podcast\/wp-content\/uploads\/2018\/05\/STS-banner-v3-300x158.jpg 300w, https:\/\/stealtheshow.com\/podcast\/wp-content\/uploads\/2018\/05\/STS-banner-v3-768x404.jpg 768w, https:\/\/stealtheshow.com\/podcast\/wp-content\/uploads\/2018\/05\/STS-banner-v3-1024x538.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/h1>\n","protected":false},"excerpt":{"rendered":"<p>Listen Now \u201cThe gift is supposed to represent the value you place on the relationship.\u201d &#8211; John Ruhlin (click to tweet) Why is gift giving such a challenge? We know the people around us; we know their likes, their interests \u2026 but when we want to celebrate them, all great gift ideas go out the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[71,6],"tags":[10,9],"class_list":["post-1561","post","type-post","status-publish","format-standard","hentry","category-season-2","category-steal-the-show","tag-michael-port","tag-public-speaking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>112 John Ruhlin on the Performance of How to Give the Perfect Gift &#8211; Steal the Show with Michael Port<\/title>\n<meta name=\"description\" content=\"Why is gift giving such a challenge? We know the people around us; we know their likes, their interests \u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/StealtheShow.com\/podcast\/112-john-ruhlin-on-the-performance-of-how-to-give-the-perfect-gift\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"112 John Ruhlin on the Performance of How to Give the Perfect Gift &#8211; Steal the Show with Michael Port\" \/>\n<meta property=\"og:description\" content=\"Why is gift giving such a challenge? 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