{"id":1349,"date":"2016-12-05T01:00:53","date_gmt":"2016-12-05T06:00:53","guid":{"rendered":"http:\/\/StealtheShow.com\/podcast\/?p=1349"},"modified":"2020-02-21T04:57:40","modified_gmt":"2020-02-21T09:57:40","slug":"duct-tape-marketing-john-jantsch","status":"publish","type":"post","link":"https:\/\/StealtheShow.com\/podcast\/duct-tape-marketing-john-jantsch\/","title":{"rendered":"093 Search Engine Optimization for Speakers and Others Who Want Online Visibility with the Author of Duct Tape Marketing, John Jantsch"},"content":{"rendered":"<h1>Listen Now<\/h1>\n<div class=\"powerpress_player\" id=\"powerpress_player_9262\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-1349-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/michaelport\/STS-093-search-engine-optimization-for-speakers-and-others-who-want-online-visibility-with-the-author-of-duct-tape-marketing-john-jantsch.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/michaelport\/STS-093-search-engine-optimization-for-speakers-and-others-who-want-online-visibility-with-the-author-of-duct-tape-marketing-john-jantsch.mp3\">http:\/\/traffic.libsyn.com\/michaelport\/STS-093-search-engine-optimization-for-speakers-and-others-who-want-online-visibility-with-the-author-of-duct-tape-marketing-john-jantsch.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/traffic.libsyn.com\/michaelport\/STS-093-search-engine-optimization-for-speakers-and-others-who-want-online-visibility-with-the-author-of-duct-tape-marketing-john-jantsch.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/StealtheShow.com\/podcast\/?powerpress_pinw=1349-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/traffic.libsyn.com\/michaelport\/STS-093-search-engine-optimization-for-speakers-and-others-who-want-online-visibility-with-the-author-of-duct-tape-marketing-john-jantsch.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"STS-093-search-engine-optimization-for-speakers-and-others-who-want-online-visibility-with-the-author-of-duct-tape-marketing-john-jantsch.mp3\">Download<\/a><\/p>\n<p>When we suggest to increase your\u00a0website&#8217;s visibility, we don&#8217;t mean to use neon colors and the largest fonts possible. With author and entrepreneur John Jantsch, we discuss:<\/p>\n<ul>\n<li>Understanding today&#8217;s search engine optimization (04:37)<\/li>\n<li>3 things to know before you build a website. (07:19)<\/li>\n<li>The 3 elements for building a successful web page: research, structure, and networking (15:25)<\/li>\n<li>The difference between a landmark theme and a niche theme. (19:45)<\/li>\n<li>The benefit of linking other website contents to your web page. (25:47)<\/li>\n<li>How to recognize when you have reached the &#8220;critical mass stage&#8221;. (33:56)<\/li>\n<li>Which direction to go in marketing your content. (50:36)<\/li>\n<\/ul>\n<p>John Jantsch is a speaker and marketing consultant. As the founder of Duct Tape Marketing, John specializes in assisting small businesses to grow by installing predictable, repeatable marketing systems.<\/p>\n<p>John is the author of the following marketing and business books: <span style=\"color: #0000ff;\"><em><a style=\"color: #0000ff;\" href=\"http:\/\/a.co\/7h01Mfh ?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00BP570ZM&amp;linkCode=as2&amp;linkId=WO2SM7XCFCM3THH4&amp;redirect=true&amp;ref_=as_li_tl&amp;tag=httpwwwmichac-20\" target=\"_blank\" rel=\"noopener noreferrer\">Duct Tape Marketing<\/a><\/em><\/span>, <span style=\"color: #0000ff;\"><em><a style=\"color: #0000ff;\" href=\"http:\/\/a.co\/iZzdt48 ?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00BP570ZM&amp;linkCode=as2&amp;linkId=WO2SM7XCFCM3THH4&amp;redirect=true&amp;ref_=as_li_tl&amp;tag=httpwwwmichac-20\" target=\"_blank\" rel=\"noopener noreferrer\">Duct Tape Selling<\/a><\/em><\/span>, <span style=\"color: #0000ff;\"><em><a style=\"color: #0000ff;\" href=\"http:\/\/a.co\/dtgRnrb ?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00BP570ZM&amp;linkCode=as2&amp;linkId=WO2SM7XCFCM3THH4&amp;redirect=true&amp;ref_=as_li_tl&amp;tag=httpwwwmichac-20\" target=\"_blank\" rel=\"noopener noreferrer\">The Commitment Engine<\/a><\/em><\/span>, and most recently, <a href=\"http:\/\/seoforgrowth.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\"><em>SEO for Growth: The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs.<\/em> <\/span><\/a><\/p>\n<p>Find out more about <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/johnjantsch.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">John Jantsch<\/a><\/span> and his upcoming events.<\/p>\n<p>You can also check find out more about John&#8217;s Blog and <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.ducttapemarketing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Duct Tape Marketing<\/a><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen Now When we suggest to increase your\u00a0website&#8217;s visibility, we don&#8217;t mean to use neon colors and the largest fonts possible. With author and entrepreneur John Jantsch, we discuss: Understanding today&#8217;s search engine optimization (04:37) 3 things to know before you build a website. (07:19) The 3 elements for building a successful web page: research, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,6],"tags":[18,17,12,24,21,19,23],"class_list":["post-1349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-season-1","category-steal-the-show","tag-business-success","tag-career","tag-communication","tag-conference","tag-content-marketing","tag-leadership","tag-meeting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>093 Search Engine Optimization for Speakers and Others Who Want Online Visibility with the Author of Duct Tape Marketing, John Jantsch<\/title>\n<meta name=\"description\" content=\"Want to increase your website&#039;s visibility, and take your business to the next level? The author of Duct Tape Marketing, John Jantsch explains how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/StealtheShow.com\/podcast\/duct-tape-marketing-john-jantsch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"093 Search Engine Optimization for Speakers and Others Who Want Online Visibility with the Author of Duct Tape Marketing, John Jantsch\" \/>\n<meta property=\"og:description\" content=\"Want to increase your website&#039;s visibility, and take your business to the next level? The author of Duct Tape Marketing, John Jantsch explains how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/StealtheShow.com\/podcast\/duct-tape-marketing-john-jantsch\/\" \/>\n<meta property=\"og:site_name\" content=\"Steal the Show with Michael Port\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/michaelport\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-05T06:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-21T09:57:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stealtheshow.com\/podcast\/wp-content\/uploads\/2016\/12\/steal-the-show-podcast-michael-port-episode-093-search-engine-optimization-for-speakers-and-others-who-want-online-visibility-with-the-autho-of-duct-tape-marketing-john-jantsch1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"673\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/StealtheShow.com\/podcast\/duct-tape-marketing-john-jantsch\/\",\"url\":\"https:\/\/StealtheShow.com\/podcast\/duct-tape-marketing-john-jantsch\/\",\"name\":\"093 Search Engine Optimization for Speakers and Others Who Want Online Visibility with the Author of Duct Tape Marketing, John Jantsch\",\"isPartOf\":{\"@id\":\"https:\/\/StealtheShow.com\/podcast\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/StealtheShow.com\/podcast\/duct-tape-marketing-john-jantsch\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/StealtheShow.com\/podcast\/duct-tape-marketing-john-jantsch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/stealtheshow.com\/podcast\/wp-content\/uploads\/2016\/12\/steal-the-show-podcast-michael-port-episode-093-search-engine-optimization-for-speakers-and-others-who-want-online-visibility-with-the-autho-of-duct-tape-marketing-john-jantsch1.jpg\",\"datePublished\":\"2016-12-05T06:00:53+00:00\",\"dateModified\":\"2020-02-21T09:57:40+00:00\",\"author\":{\"@id\":\"https:\/\/StealtheShow.com\/podcast\/#\/schema\/person\/0aa1d00590ec99641e19fe1df8c7986b\"},\"description\":\"Want to increase your website's visibility, and take your business to the next level? 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